Search engine optimization is undoubtedly one of the most effective ways for a small business to get itself visible on the web, generate traffic, and consequently improve sales.

Whether it’s Oakland SEO or a Denver SEO Company, SEO is an ongoing process that has to be carried out over a period of time to be extremely effective. But before you jump into this long-term process of optimizing your website, it is best that you take a look at these step-by-step procedures to improve your site’s online ranking:

Research
Research is basically the most crucial thing to do. Working without baseline data is like traveling without a destination.

Set a Goal
First, identify your goal. What do you want to achieve? Why are you doing this? Set a realistic and obtainable goal to guide you all throughout.

Keyword Selection
Keywords are important aspects of SEO. Brainstorm and jot down the search queries people used to find your company.

Know your Competitors
Study your selected keywords in the SERPs. Who is ranking? Find out your competitors’ link sources with the use of Yahoo Site Explorer. Write them down and save it for future use.

Analyze your Site
Assess your site or your client’s site. Use the site command on Google, Yahoo!, and other major search engines to check whether the site has been indexed. If not, find out why.

Other things that you have to check are the title tags. Which of these tags do you rank? And which of them don’t? Again, write them down as this will serve your guide in the long run.

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